Mr Playboy or The Shock Doctrine

Mr. Playboy: Hugh Hefner and the American Dream

Author: Steven Watts

When Hugh Hefner quit his job at Esquire to start a magazine called Playboy, he didn't just want to make money.  He wanted to make dreams come true.  The first issue of Playboy had a Sherlock Holmes story by Sir Arthur Conan Doyle, an article on the Dorsey brothers, and a feature on desk design for the modern office, called "Gentlemen, Be Seated." Hefner wrote much of the copy himself and drew all the cartoons.  But the most memorable part by far was the set of pictures he bought from a local calendar printer of a scantily clad Marilyn Monroe. 

In this wise and penetrating biography, intellectual historian Steven Watts looks at what Hugh Hefner went onto become, and how he took America with him.  Hefner became one of the most hated and envied celebrities in America, dating a long list of his magazine's beauties and always standing just barely on the wrong side of decency and moral uprightness. He also, at one time, had 7 million subscribers to his magazine.  Though in time he would lose readers to more explicit magazines on one side and "lad" magazines on the other, the Playboy brand never lost its luster.

Publishers Weekly

As he did in his previous books on Henry Ford (The People's Tycoon) and Walt Disney (The Magic Kingdom), Watts carefully details the life of Hugh Hefner and the influence his Playboy magazine has had on American culture. Using unrestricted access to the magazine's archives, Watts skillfully charts the intersection of Hefner's professional and personal history: the "sexual titillation" of his first issue; his mid- to late-1960s championing of leftist politics and writers such as Norman Mailer and Kurt Vonnegut; his 1970s retrenchment after assaults by the women's liberation movement; his financial and personal troubles in the '80s and '90s; and his current position as the "retro cool" figurehead of an institution that is now a "midsize communications and entertainment company." Watts evokes a time when Playboy was seen by its critics as a key "symptom of decadence in American life," and is at his best when exploring his subject's early years, showing how Hefner's sexual and material "ethic of self-fulfillment" drove him to challenge "the social conventions of postwar America." (Oct.)

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Lani Smith - Library Journal

Hugh Hefner started Playboy magazine in 1953 using purchased photos of Marilyn Monroe, and including the article "Miss Gold Digger 1953" about women who "manipulate the legal system for alimony." Hefner positioned the magazine as respectable, with articles by celebrated writers, interviews, and advice columns, accompanied with photos of nude models and ads, all combined to help promote a notion of "the good life." And so it was in his publicly lead private life, complete with famous people, naked women (he was allowed to date other people, his girlfriends were not), and a home in the "Playboy mansion." Watts outlines the man and magazine's influence on the country's notions of personal liberation, sexual freedom, and material abundance. Clocking in at over 500 pages, this is not a gossip book but a well-documented biography written with access to Hefner's over 1800 scrapbooks, the company archives, and interviews. Watts finds Hefner comparable to the subjects of his other books about Henry Ford and Walt Disney in that all were major contributors to aspects of the American dream. Recommended for public libraries and cultural studies collections.

Kirkus Reviews

Detailed assessment of the debatably enviable life of America's bachelor. Examining Playboy archives (Hef is something of a pack rat) and Hefner's own journals, Watts (History/Univ. of Missouri; The People's Tycoon: Henry Ford and the American Century, 2005, etc.) constructs a nuanced portrait of Hefner's life that also serves as a panorama of hip culture from the 1950s onward-Sinatra, JFK and many others put in appearances. Watts convincingly argues that Hefner anticipated a number of distinct trends that transformed American society, including postwar consumerism, feminism (whose adherents, generally speaking, castigated Hef) and, of course, the'60s sexual revolution. Watts unearths the narrative of Hefner's childhood in Chicago in the '30s. Within his deeply religious family, he was doted on by his mother and neglected by a mostly absent father, creating "a child who was extraordinarily self-absorbed." Certainly, Hefner was fascinated by sexuality and how its acknowledgement was forbidden, but as he noted later, "Pop culture was my other parent." As an unhappy young man with fond memories of his high-school popularity, Hefner synthesized these personal interests into the legendary 1953 "homemade" first issue of Playboy. (An early nude picture of Marilyn Monroe demonstrated his acumen.) Hefner described the magazine as "a pleasure-primer styled to the masculine taste," and it took off. By the '60s, Hefner was engaged in controversy, via his "Playboy Philosophy," and expansion, as the famed Playboy Clubs helped him build a business empire that reflected his sybaritic lifestyle in his notorious mansion. Circulation peaked in the swinging '70s (as did an ugly drug controversy); the'80s were less kind, as the brand seemed dated. Hefner resembles a chameleon in Watts's mostly sympathetic portrait, variously appearing as a prescient social critic, an early supporter of civil rights, a generous Gatsby figure and a cranky, obsessive sex addict. The author captures the transitions in American society, though he's repetitive in details and themes, and rather tame, if tasteful, in depicting the sexual exploits that always surrounded Hefner and his empire. Probably the last word on the man behind a million adolescent fantasies. Agent: Ron Goldfarb/Goldfarb & Associates

Table of Contents:

Introduction The Boy Next Door 1

Pt. I Beginnings

1 A Boy at Play 11

2 Boot Camp, College, and Kinsey 34

3 The Tie That Binds 49

Pt. II Ascent

4 How to Win Friends and Titillate People 69

5 Hedonism, Inc 85

6 The Pursuit of Happiness 105

7 An Abundant Life 123

8 Living the Fantasy 143

Pt. III Triumph

9 The Philosopher King 169

10 The Happiness Explosion 187

11 Make Love, Not War 206

12 What Do Women Want? 228

13 Down the Rabbit Hole 250

14 Disneyland for Adults 272

Pt. IV Malaise

15 A Hutch Divided 297

16 The Dark Decade 323

17 The Party's Over 346

18 Strange Bedfellows 367

Pt. V Resurgence

19 The Bride Wore Clothes 391

20 All in the Family 407

21 Back in the Game 426

Epilogue: Playboy Nation 447

Notes 455

Index 515

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The Shock Doctrine: The Rise of Disaster Capitalism

Author: Naomi Klein

The bestselling author of No Logo shows how the global "free market" has exploited crises and shock for three decades, from Chile to Iraq

In her groundbreaking reporting over the past few years, Naomi Klein introduced the term "disaster capitalism." Whether covering Baghdad after the U.S. occupation, Sri Lanka in the wake of the tsunami, or New Orleans post-Katrina, she witnessed something remarkably similar. People still reeling from catastrophe were being hit again, this time with economic "shock treatment," losing their land and homes to rapid-fire corporate makeovers.

The Shock Doctrine retells the story of the most dominant ideology of our time, Milton Friedman's free market economic revolution. In contrast to the popular myth of this movement's peaceful global victory, Klein shows how it has exploited moments of shock and extreme violence in order to implement its economic policies in so many parts of the world from Latin America and Eastern Europe to South Africa, Russia, and Iraq.

At the core of disaster capitalism is the use of cataclysmic events to advance radical privatization combined with the privatization of the disaster response itself. Klein argues that by capitalizing on crises, created by nature or war, the disaster capitalism complex now exists as a booming new economy, and is the violent culmination of a radical economic project that has been incubating for fifty years.

Author Biography
Naomi Klein is the award-winning author of the acclaimed international bestseller No Logo and the essay collection Fences and Windows. An internationally syndicated columnist, she co-created with Avi Lewis, The Take, a documentary film.

The New York Times - Joseph E. Stiglitz

One of the world's most famous antiglobalization activists and the author of the best seller No Logo: Taking Aim at the Brand Bullies, Klein provides a rich description of the political machinations required to force unsavory economic policies on resisting countries, and of the human toll. She paints a disturbing portrait of hubris, not only on the part of Friedman but also of those who adopted his doctrines, sometimes to pursue more corporatist objectives.

The Washington Post - Shashi Tharoor

The Shock Doctrine is a valuable addition to the corpus of popular books that have attempted to rethink the big ideas of our post-Cold War age. Francis Fukuyama's notion of the "end of history"—the idea that all societies would be governed by liberal democracy and free markets—started the process of reflection; Samuel Huntington's concept of the "clash of civilizations" underpinned much of the anxiety that followed the realization that reports of history's demise were exaggerated. Thomas Friedman's celebration of the flatness of the globalized world is now countered by Klein's argument that when disasters flatten societies, capitalists see opportunities to profit and spread their influence. Each thesis has its flaws, but each contributes to the contest of ideas about the shape and direction of our current Age of Uncertainty. For this reason, and for the vigor and accessibility with which she marshals her argument, Naomi Klein is well worth reading.

Mark Engler - Dissent

This is an ambitious book, an accomplished book, and an important one, too. It makes contributions in several key ways.

Publishers Weekly

The neo-liberal economic policies-privatization, free trade, slashed social spending-that the "Chicago School" and the economist Milton Friedman have foisted on the world are catastrophic in two senses, argues this vigorous polemic. Because their results are disastrous-depressions, mass poverty, private corporations looting public wealth, by the author's accounting-their means must be cataclysmic, dependent on political upheavals and natural disasters as coercive pretexts for free-market "reforms" the public would normally reject. Journalist Klein (No Logo) chronicles decades of such disasters, including the Chicago School makeovers launched by South American coups; the corrupt sale of Russia's state economy to oligarchs following the collapse of the Soviet Union; the privatization of New Orleans's public schools after Katrina; and the seizure of wrecked fishing villages by resort developers after the Asian tsunami. Klein's economic and political analyses are not always meticulous. Likening free-market "shock therapies" to electroshock torture, she conflates every misdeed of right-wing dictatorships with their economic programs and paints a too simplistic picture of the Iraq conflict as a struggle over American-imposed neo-liberalism. Still, much of her critique hits home, as she demonstrates how free-market ideologues welcome, and provoke, the collapse of other people's economies. The result is a powerful populist indictment of economic orthodoxy. (Sept.)

Copyright 2007 Reed Business Information

Kirkus Reviews

Klein (Fences and Windows: Dispatches from the Front Lines of the Globalization Debate, 2002, etc.) tracks the forced imposition of economic privatization, rife with multinational corporate parasites, on areas and nations weakened by war, civil strife or natural disasters. The author follows John Perkins (Confessions of an Economic Hit Man, 2004) and others in pointing an alarmed finger at a global "corporatocracy" that combines the worst features of big business and small government. The difference is that Klein's book incorporates an amount of due diligence, logical structure and statistical evidence that others lack. As a result, she is persuasive when she links past and present events, including the war in Iraq and trashing of its economy, to the systematic march of laissez-faire capitalism and the downsizing of the public sector as both a worldview and a political methodology. Klein fully establishes the influence of U.S. economist Milton Friedman, who died in November 2006, as champion of the free-market transformations that occurred initially in South America, where Friedmanite minions trained at the University of Chicago in the 1960s worked their wiles on behalf of some of the 20th century's most repressive regimes. On to China's Tiananmen Square, then to the collapsed Soviet Union, where oligarchs soared and the underclass was left to starve in the 1990s. More recent developments include forcing private development on the tsunami-ravaged beachfronts of South Asia and junking the public-school system in favor of private charter schools in post-Katrina New Orleans. Just as provocative is Klein's analysis of the Bush administration's rampant outsourcing of U.S. governmentresponsibilities, including the entire "homeland security industry," to no-bid corporate contractors and their expense-laden chains of subcontractors. Her account of that methodology's consequences in Iraq, as mass unemployment coincided with the disbanding of a standing army whose soldiers took their guns home, leaves little doubt as to why there is an enduring insurgency. Required reading for anyone trying to pierce the complexities of globalization.