Saturday, December 5, 2009

The Commanding Heights or The Return of Depression Economics and the Crisis of 2008

The Commanding Heights: The Battle for the World Economy

Author: Daniel Yergin

The Pulitzer Prize-wimming author of The Prize joins a leading expert on the global economy to present an incisive narrative of the risks and opportunities that are emerging as the balance of power shifts around the world between governments and markets -- and the battle over globalization comes front and center. The Commanding Heights is essential for understanding the struggle over the "new rules of the game" for the twenty-first century.

NY Times Book Review

An ambitious, colorful, even suspenseful rendition of a world gaining faith in market forces while losing its belief in government dirigisme.



Table of Contents:
Introduction: At the Frontier9
1Thirty Glorious Years: Europe's Mixed Economy19
2The Curse of Bigness: America's Regulatory Capitalism46
3Tryst with Destiny: The Rise of the Third World67
4The Mad Monk: Britain's Market Revolution92
5Crisis of Confidence: The Global Critique125
6Beyond the Miracle: Asia's Emergence156
7The Color of the Cat: China's Transformation192
8After the Permit Raj: India's Awakening214
9Playing by the Rules: The New Game in Latin America230
10Ticket to the Market: The Journey After Communism262
11The Predicament: Europe's Search for a New Social Contract296
12The Delayed Revolution: America's New Balance325
13The Balance of Confidence: The World After Reform364
Chronology393
Notes399
Interviews419
Selected Bibliography421
Acknowledgments437
Index441

Book about: Homeopathy Pocket or Understanding Cosmetic Laser Surgery

The Return of Depression Economics and the Crisis of 2008

Author: Paul Krugman

In 1999, in The Return of Depression Economics, Paul Krugman surveyed the economic crises that had swept across Asia and Latin America, and pointed out that those crises were a warning for all of us: like diseases that have become resistant to antibiotics, the economic maladies that caused the Great Depression were making a comeback. In the years that followed, as Wall Street boomed and financial wheeler-dealers made vast profits, the international crises of the 1990s faded from memory. But now depression economics has come to America: when the great housing bubble of the mid-2000s burst, the U.S. financial system proved as vulnerable as those of developing countries caught up in earlier crises and a replay of the 1930s seems all too possible.

In this greatly updated edition of The Return of Depression Economics, Krugman shows how the failure of regulation to keep pace with an increasingly out-of-control financial system set the United States, and the world as a whole, up for the greatest financial crisis since the 1930s. He also lays out the steps that must be taken to contain the crisis, and turn around a world economy sliding into a deep recession. Brilliantly crafted in Krugman's trademark style -- lucid, lively, and supremely informed -- this edition will become an instant cornerstone of the debate over how to respond to the crisis.

About the Author
PAUL KRUGMAN is the recipient of the 2008 Nobel Prize in Economics. He writes a twice-weekly Op-Ed column for The New York Times and a blog named for his 2007 book, The Conscience of a Liberal. He teaches economics at Princeton University.



Friday, December 4, 2009

The Millionaire Real Estate Agent or The Synonym Finder

The Millionaire Real Estate Agent

Author: Gary Keller

Take your real estate career to the highest level!

"Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life."
--Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul

"This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere."
--Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad

The Millionaire Real Estate Agent explains:

  • Three concepts that drive production
  • Economic, organizational, and lead generation models that are the foundations of any high-achiever's business
  • How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income



Book about: Unleashing the Idea Virus or ABC for Book Collectors

The Synonym Finder

Author: J I Rodal

Originally published in 1978 by the founder of Rodale Press, The Synonym Finder continues to be a practical reference tool for every home and office.



Thursday, December 3, 2009

Juggling Elephants or No B S Marketing to the Affluent

Juggling Elephants: An Easier Way to Get Your Most Important Things Done--Now!

Author: Jones Loflin

Read by Oliver Wyman

Juggling Elephants tells a simple but profound story about a universal problem-too much to do, too many priorities, too much stress, too little time. If your life has gotten as crazy as a three-ring circus, this book will really help you get your priorities straight.

Publishers Weekly

In this fun parable written by corporate trainers Loflin and Musig, the hero, Mark, gets more than just an afternoon of family time out of a visit to the circus with his daughter-he gets a new way of organizing his life. Using the extended metaphor of the three-ring circus, this short volume is written as a dialogue between Mark and his ringmaster mentor, who teaches him how to better coordinate the activities happening in each ring. Readers who take themselves too seriously might have trouble getting past the large print, circus illustrations and a dialogue style more commonly found in children's books. But the book passes along several circus maxims that easily translate to balancing professional and personal relationships as well as one's personal pursuits, such as "the ringmaster cannot be in all three rings at once" and "the key to the success of the circus is having quality acts in all three rings." While the advice is not new, the presentation helps it stick in your head, increasing the odds of keeping your act together. (Sept. 6)

Copyright 2007 Reed Business Information



Books about: Youre Broke Because You Want to Be or Project Management

No B. S. Marketing to the Affluent: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich

Author: Dan S Kennedy

FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters

“Follow the money!”

Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times!

  • Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit
  • Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples
  • E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible
  • MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
  • THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels

Dan Kennedy is provocative, irreverent and sarcastic-but most important, he's effective. His unmatchable advice to entrepreneurshas earned him the moniker “Millionaire Maker.” Every year, he and his network of consultants help more than a million business owners succeed!



Wednesday, December 2, 2009

Bowerman and the Men of Oregon or Marketing and Selling Your Handmade Jewelry

Bowerman and the Men of Oregon: The Story of Oregon's Legendary Coach and Nike's Cofounder

Author: Kenny Moor

No man has affected more runners in more ways than Bill Bowerman. During his 24-year tenure as track coach at the University of Oregon, he won four national team titles and his athletes set 13 world and 22 American records. He also ignited the jogging boom, invented the waffle-sole running shoe that helped establish Nike, and coached the US track and field team at the 1972 Munich Olympic Games

With the full cooperation of the Bowerman family and Nike, plus years of taped interviews with friends, relatives, students, and competitors, two-time Olympic marathoner Kenny Moore - himself one of Bowerman's champion athletes - brilliantly re-creates the legendary track coach's life.



Table of Contents:
Acknowledgments     ix
Men of Oregon     1
That Wild Yearning     9
Lizzie and the Governor     17
Wild Bill Meets a Mule Skinner     25
Barbara     32
The University of Oregon     41
Bill Hayward     49
Medford     61
The Tenth Mountain Division     68
First Principles     82
A Friend, a Son, a Community     98
A Dynasty Begins     105
Rome     114
Innovation     123
The 1962 Season     131
The AAU Dictatorship     140
Jogging     146
The Birth of BRS     156
Tokyo     161
A curious Mind     181
Rites of Passage     187
Lessons Inserted     203
Mexico City     214
Enter, Prefontaine     234
BRS Become Nike     257
Munich     273
Transit and Sorrow     305
Legacy     331
Rajneeshpuram     369
Builderman     380
Immortal Messages     399
Index     418

Go to: Bar and Beverage Book or The Comfort Food Cookbook

Marketing and Selling Your Handmade Jewelry: The Complete Guide to Turning Your Passion into Profit

Author: Viki Lareau

Marketing and Selling Handmade Jewelry is the only book that focuses specifically on marketing and selling beading and handmade jewelry in the craft market. Viki Lareau provides practical advice and encouragement to do it right and do it with flair.

  • First Step - Match your design style and time commitment with the appropriate target market.
  • Second Step - Learn the nitty-gritty of setting up a home-based business.
  • Third Step - Develop a distinctive "look" for brochures, ads, hang tags, show signage.
  • Last but not Least - Master the fine are of pricing for profit
The reader will revel in the success stories of women who have made it work. Viki, co-owner of The Bead Factory in Tacoma, Washington, and cofounder of the Puget Sound Bead Festival, has mentored hundreds of beaders and jewelry makers on their way to success.

Talented women everywhere are looking to turn their craft skills into supplementary or primary income. This book is a compilation of Viki's knowledge, wisdom, and experience - an essential business guide for creative jewelry artists.

Detroit News Crafts Blog

If you're serious about starting a jewelry-making business, then the place to start is with [this book].

BellaOnline.com Guide to Jewelry Making

Optimistic, but also straightforward, helpful, and honest.

Monsters and Critics.com

Pricing is always a problem for crafters and here, Lareau's formula comes to the rescue.

BeadUnique

The wealth of useful tips and tricks contained within the pages of the book come to life in stories about women who have been successful at starting and running their jewelry businesses . . . the perfect reference guide for any potential jewelry entrepreneur.