Juggling Elephants or No B S Marketing to the Affluent

Juggling Elephants: An Easier Way to Get Your Most Important Things Done--Now!

Author: Jones Loflin

Read by Oliver Wyman

Juggling Elephants tells a simple but profound story about a universal problem-too much to do, too many priorities, too much stress, too little time. If your life has gotten as crazy as a three-ring circus, this book will really help you get your priorities straight.

Publishers Weekly

In this fun parable written by corporate trainers Loflin and Musig, the hero, Mark, gets more than just an afternoon of family time out of a visit to the circus with his daughter-he gets a new way of organizing his life. Using the extended metaphor of the three-ring circus, this short volume is written as a dialogue between Mark and his ringmaster mentor, who teaches him how to better coordinate the activities happening in each ring. Readers who take themselves too seriously might have trouble getting past the large print, circus illustrations and a dialogue style more commonly found in children's books. But the book passes along several circus maxims that easily translate to balancing professional and personal relationships as well as one's personal pursuits, such as "the ringmaster cannot be in all three rings at once" and "the key to the success of the circus is having quality acts in all three rings." While the advice is not new, the presentation helps it stick in your head, increasing the odds of keeping your act together. (Sept. 6)

Copyright 2007 Reed Business Information

Books about: Youre Broke Because You Want to Be or Project Management

No B. S. Marketing to the Affluent: The Ultimate, No Holds Barred, Kick Butt, Take No Prisoners Guide to Getting Really Rich

Author: Dan S Kennedy

FREE-Audio CD INSIDE PLUS Voucher for FREE Webinars, Tele-Seminar and Newsletters

“Follow the money!”

Here it is: no warm 'n fuzzies-just hard-core strategies from real world trenches…for successfully repositioning your business, products, services and yourself to attract customers or clients for whom price is NOT a determining factor in their purchasing. The TRUTH is it takes no more work to attract customers/clients from the explosively growing Mass-Affluent, Affluent and Ultra-Affluent populations eager to pay premium prices in return for exceptional expertise, service and experiences. This is the fastest and surest path to prosper in tough times (selling to those least affected by recession) and to get rich in good times!

• Understand the explosive growth of the affluent customer population-where there is LESS competition and much MORE profit
• Practical Strategies Revealed: Lamborghini, Disney, the famous J. Peterman catalogs, Wal-Mart, Starbucks, $2,995 lobsters, Cold Stone Creamery, gourmet pizza, fashion-designer golf bags, and over 50 other fascinating and diverse true-life examples
• E-FACTORS: 10 surprising Emotional Buy Triggers the affluent find irresistible
• MILLION-DOLLAR MARKETING SYSTEM: Step-by-step blueprint comparable to those developed for six-figure clients, ready for do-it-yourself use
• THE MAGIC LANGUAGE OF “MEMBERSHIP”: applied to any business for the affluent…from pizza shops and medical practices to retail stores and pet hotels

Dan Kennedy is provocative, irreverent and sarcastic-but most important, he's effective. His unmatchable advice to entrepreneurshas earned him the moniker “Millionaire Maker.” Every year, he and his network of consultants help more than a million business owners succeed!