Tuesday, December 30, 2008

Business in Asia Pacific or Strategic Marketing

Business in Asia-Pacific: Text and Cases

Author: Sonia El Kahal

This book synthesizes an account of the Asia Pacific business environment with an analysis of management styles and decision-making techniques. The writing style is clear and easy to read throughout, and the author employs a variety of teaching and learning aids including case material, learning objectives, and chapter exercises which will help the student to take a more active approach to studying this popular topic on business and management courses.



Book about: Learning PHP and MySQL or Crisis Core Final Fantasy VII

Strategic Marketing: Creating Competitive Advantage

Author: Douglas West

Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking.



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