Women in China s Long Twentieth Century or Essentials of Contemporary Advertising

Women in Chinaїs Long Twentieth Century

Author: Gail Hershatter

This indispensable guide for students of both Chinese and women's history synthesizes recent research on women in twentieth-century China. Written by a leading historian of China, it surveys more than 650 scholarly works, discussing Chinese women in the context of marriage, family, sexuality, labor, and national modernity. In the process, Hershatter offers keen analytic insights and judgments about the works themselves and the evolution of related academic fields. The result is both a practical bibliographic tool and a thoughtful reflection on how we approach the past.

Books about: Business Objects XI or Applied Cryptography

Essentials of Contemporary Advertising

Author: William F Arens

Essentials of Contemporary Advertising, 1/e by William Arens and David Schaefer explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's "real life." This approach truly transcends the conceptual and propels students into an exciting and practical dimension.