The Compensation Committee Handbook or Hands On Social Marketing

The Compensation Committee Handbook

Author: James F Reda

This Second Edition provides a comprehensive review of the issues facing compensation committees and covers functional issues such as organising, planning, and best practice tips. Compliance advice on the implications of Sarbanes-Oxley and other regulations is addressed along with new requirements on disclosures of financial transactions involving management and principal stockholders.

New interesting textbook: Event Marketing or The Art and Science of Negotiation

Hands-On Social Marketing: A Step-by-Step Guide

Author: Nedra Kline Weinreich

Hands-On Social Marketing provides a comprehensive guide to the social marketing process for professionals who wish to influence health or social behaviors using effective techniques of this emerging field. Written in a friendly, engaging style, this book leads the reader throughout the steps involved in developing, implementing, and evaluating a social marketing program. Hands-On Social Marketing also includes comprehensive worksheets and practical sidebars providing expert advice. This "how-to" book is both instructional and functional, with an emphasis on low-cost methods and do-it-yourself guidelines. After explaining the basic concepts of social marketing, Hands-On Social Marketing devotes a section to each of the five steps in the author's model of the social marketing process: Planning  Message and materials development  Pretesting  Implementation  Evaluation and feedback The main message of this book is that you yourself can do social marketing! About the Author Nedra Kline Weinreich is President of Weinreich Communications, a social marketing firm based in the San Francisco Bay Area. She has worked in the fields of social marketing and health communciations for many years for clients such as the U.S. Public Health Service Family Planning Grantees, Virginia Department of Health, U.S. Department of Energy, National Institute of Mental Health, and National Center of Child Abuse and Neglect Clearinghouse. She earned her master's degree in health and social behavior from the Harvard School of Public Health and is a certified health education specialist. In addition to conducting training and providing consultation on developingsocial marketing programs, she has written several articles on social marketing. She publishes a website, the Social Marketing Place, at, social-marketing.com.

Booknews

After distinguishing social from commercial marketing by its altruistic social aims, the president of a San Francisco social marketing firm provides 15 worksheets and details on five steps to "not just business as usual": planning, message and materials development, implementation, and evaluation and feedback. Appends resources; a sample knowledge, attitudes, and behaviors survey; focus group recruitment questionnaire and topic guide; and a readability testing formula. Several references are interspersed in the text. Annotation c. Book News, Inc., Portland, OR (booknews.com)

Table of Contents:

PART ONE: WHAT IS SOCIAL MARKETING?
Social Marketing Basics Not Just Business as Usual The Social Marketing Mix The Social Marketing Process PART TWO: STEP ONE: PLANNING Formative Research in Social Marketing Analysis Segmenting the Target Audience Strategy Development PART THREE: STEP TWO: MESSAGE AND MATERIALS DEVELOPMENT Identifying Appropriate Channels Developing Effective Messages Producing Creative Executions PART FOUR: STEP THREE: PRETESTING Pretesting Principles Conducting the Pretest Using the Pretesting Results PART FIVE: STEP FOUR: IMPLEMENTATION Developing an Implementation Plan Planning and Buying Media Generating Publicity Monitoring Implementation PART SIX: STEP FIVE: EVALUATION AND FEEDBACK Evaluation Basics Evaluation Design Evaluation Methods Using Feedback to Improve Your Program