Microeconomics or Influence Edge

Microeconomics

Author: R Glenn Hubbard

Hubbard & O'Brien motivate the study of economics through real business examples. The book motivates users by demonstrating how real business uses economics to make real decisions on a daily basis. Covers the different Market Structures in an intuitive fashion so that readers of all backgrounds and fields can grasp the importance and flow of these concepts. Chapter opening cases, examples and figures motivate the economic principles covered, while Solved Problems provide models of how to solve an economic problem – keeping readers focused on the main ideas of each chapter, and preventing them from getting bogged down due to a lack of basic math or "word problem" skills.

Cover a core of microeconomics topics, then lend an additional business emphasis by covering one or more optional chapters: Business Firms, Corporate Governance, and the Stock Market; Monopolistic Competition: The Competitive Model in a More Realistic Setting; or Pricing Strategy.

MARKET: For anyone in business who wants to benefit from understanding the economic forces behind their work.

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Influence Edge: How to Persuade Others to Help You Achieve Your Goals

Author: Alan A Vengel

In order to succeed in the new business environment, workers must learn how to influence people over whom they have no direct control. In this book, an experienced organizational consultant shows readers how to build alliances and persuade peers, not just boss them around. He uses case studies and anecdotes from his own practice to illustrate specific tactics that can be used in any work situation.

Table of Contents:

	Foreword	vii
	Introduction	1
Chapter 1	Why You Need Influence Skills	3
Worksheet 1	Determining Where You Want More Influence	7
	Five Good Reasons for Attaining Influence Skills	8
Worksheet 2	Determining What You Know About Influence	9
	Building Your Strategy	10
Worksheet 3	Focusing Your Influence Needs	13
Worksheet 4	Identifying a Specific Influence Situation	15
Chapter 2	Mastering the Two Fundamental Factors of Any Influence Situation	17
	The Two Fundamental Factors of Any Influence Situation	18
	Jim's Story	18
Worksheet 5	Jim's Dilemma	21
	A Closer Look at the Two Fundamental Factors	22
Worksheet 6	Applying the Two Fundamental Factors	25
	Influencing a Group	26
Worksheet 7	Influencing a Group	27
Worksheet 8	Determining Your Action Steps	29
Chapter 3	Learning the Key Behaviors That Drive Influence Success	31
	What Is Push Energy?	32
Worksheet 9	Being Smart About Push Energy	33
	What Is Pull Energy?	34
Worksheet 10	Being Smart About Pull Energy	37
	What Is Push/Pull Energy?	38
Worksheet 11	Being Smart About Push/Pull Energy	39
	The Five Key Behaviors of Push, Pull, and Push/Pull Energy	40
	Building Your Strategy	42
Worksheet 12	Self-Assessment	43
	Putting the Five Key Behaviors to Work for You	44
	Building Your Strategy	46
Worksheet 13	Practicing in the Field	49
Chapter 4	Attuning to Personal Communication Styles	51
Worksheet 14	Revisiting Your Situation	53
Worksheet 15	The Authoritarian and You	55
Worksheet 16	The Analyzer and You	57
Worksheet 17	The Visionary and You	59
Worksheet 18	The Supporter and You	61
	Building Your Strategy	62
Worksheet 19	The Four Communication Styles	63
Chapter 5	Putting Together a Complete Influence Strategy	65
	Working the Strategy Steps: The Leslie Problem	66
Strategy Step 1	Identifying Situational Factors	66
Strategy Step 2	Identifying Behaviors	68
Strategy Step 3	Determining the Behavior Sequence	69
Strategy Step 4	Distancing Strategy	70
Chapter 6	Practice Scenarios for Increasing Your Influence Skills	75
	When to Use the Key Behaviors: A Closer Look	81
	Guide for Mastering the Key Behaviors	82
	More Practice Scenarios for Mastering the Key Behaviors	84
Worksheet 20	Practice Makes It Perfect	85
Worksheet 21	Practice Makes It Perfect (Scenario Two)	87
Worksheet 22	Practice Makes It Perfect (Scenario Three)	89
Worksheet 23	Practice Makes It Perfect (Scenario Four)	91
Chapter 7	Honing Your Influence Edge by Building Rapport	93
	Visual People	95
	Auditory People	96
	Kinesthetic People	97
	Building Your Strategy	98
Worksheet 24	Representational Systems and Your Influence Subject	99
	Wrap-Up	101
	About the Author	103