Innovation Management and New Product Development
Author: Paul Trott
Innovation Management and New Product Development
Innovation continues to be at the forefront of economic and political debate about how to improve the competitiveness of economies and firms. This book is designed with one overriding aim: to make this exciting and highly relevant subject as clear to understand as possible.
Innovation Management and New Product Development expertly illustrates the problems faced by firms as they try to develop innovative products that will help them survive and prosper. It is designed to be accessible and readable, and was the first textbook to bring together the areas of innovation management and new product development for the business student.
Now in its fourth edition, the book boasts several new and unique features:
• Topical articles from the Financial Times illustrate how the subject is being discussed in the context of the wider business world.
• NEW! A new chapter on service development offers up-to-date coverage of this popular subject.
• NEW! Pause for thought questions integrated within the text, designed to help you reflect on what you have just read and to check your understanding.
• NEW! Five major new case studies have been introduced - including eBay, Viagra, Innocent and Apple.
• NEW! A colourful new design enlivens the text and makes the structure easy to follow.
• A comprehensive set of web references at the end of each chapter guides the reader to further resources.
About the Author
Paul Trott is a Reader in Marketing at the Business School, University of Portsmouth. He is the author of many reports and publications in thearea of innovation management, and is co-author of the Penguin Business Dictionary.
Book review: Executive Coaching or Cities in a World Economy
Michigan Real Estate Principles: Principles and Practices
Author: Marge Fraser
Completely updated, this popular text from South-Western is the most up-to-date text covering Michigan real estate laws, rule and practices. Using a workbook style that allows users to practice completing forms and taking exams, Michigan Real Estate: Principles and Practices, 4e fully prepares an individual to pass the Michigan Real Estate Exam. Key topics include ownership; property concerns, contract law; financing; property management; Michigan real estate license laws, taxes; and fair housing. Each chapter ends with summary points and quizzes to strengthen user's comprehension and success on the license exam. In addition to the superior exam preparation Fraser provides, a host of interactive learning supplements are also available to not only help users learn, review, and retain required information, but also practice applying the concepts and taking the actual licensing exam.
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